You’re a smart person. If you sat down with a single merchant’s transactional history-and layered in context like industry trends, local market shifts, and macroeconomic pressure - you could probably diagnose what’s happening and what might happen next.
But you don’t manage one merchant.
You manage thousands. And each one has dozens of variables influencing performance, satisfaction, and churn risk. That’s exactly why Arcum built Archimedes AI (“Archie”) - to help you focus on the right merchants at the right time.
What makes Archimedes different isn’t just that it predicts risk. It tells you why.
Most “AI” tools flag accounts as high risk and leave your team guessing:
Archimedes closes that gap with reasons - insights derived from the data variables carrying the strongest predictive weight - so you understand the key drivers behind churn likelihood and can respond confidently.
And when you know the why, everything gets easier:
In Arcum’s approach, the “why” is the foundation of effective retention strategy.
Archimedes turns complex merchant data into clear reason codes—the specific drivers behind churn risk—so teams can act fast and accurately. Common drivers span:
This is what “AI” should do: not just flag risk, but translate risk into understandable causes and usable next steps.
Once Archimedes identifies what’s driving the risk, it can recommend the most effective action-because the right action depends on the right diagnosis.
A seasonal dip doesn’t get solved the same way a pricing misalignment does. And a service experience problem requires a different playbook than macroeconomic headwinds.
That’s why reasons lead to better outcomes: they prevent misfires-wasted outreach, wrong offers, unnecessary concessions, and late interventions.
Archimedes flags merchant at risk, provides a reason, and recommends a clear action-typically starting with direct outreach.
For example, one merchant’s profile shows:
Across multiple examples, the pattern is consistent: risk identified → reason provided → suggestion made → action taken → merchant saved. That’s the real advantage: your team doesn’t start from scratch. They start from clarity.
The best solutions don’t stop at “what will happen.” They also answer:
The reasons and why makes Archimedes into a decision engine that your team can trust, act on, and explain internally (and to merchants) with confidence.
When you understand the reasons behind a merchant’s behavior, you don’t just react-you lead. And when your team leads with insight, the actions get smarter, the conversations get better, and the results follow.
That’s why Archimedes doesn’t just predict churn.
It helps you prevent it-by showing you the “why.”
Want to see how Arcum can help you reduce churn and drive retention? Let’s talk.