Better Results Start With Why
You’re a smart person. If you sat down with a single merchant’s transactional history-and layered in context like industry trends, local market shifts, and macroeconomic pressure - you could probably diagnose what’s happening and what might happen next.
But you don’t manage one merchant.
You manage thousands. And each one has dozens of variables influencing performance, satisfaction, and churn risk. That’s exactly why Arcum built Archimedes AI (“Archie”) - to help you focus on the right merchants at the right time.
What makes Archimedes different isn’t just that it predicts risk. It tells you why.
The difference between “a prediction” and “a plan”
Most “AI” tools flag accounts as high risk and leave your team guessing:
- Is it pricing pressure?
- A support problem?
- Seasonal slowdown?
- A local economic shift?
- A product issue?
- Something internal (agent/service) vs. external (market/cashflow)?
Archimedes closes that gap with reasons - insights derived from the data variables carrying the strongest predictive weight - so you understand the key drivers behind churn likelihood and can respond confidently.
And when you know the why, everything gets easier:
- Your team builds a deeper understanding of the merchant’s business
- You can address issues early-before they become expensive problems
- You earn trust and loyalty by showing up with relevance, not generic outreach
- You protect revenue and improve retention outcomes
- You shift from “vendor” to business partner
Reason codes turn retention from reactive to proactive
In Arcum’s approach, the “why” is the foundation of effective retention strategy.
Archimedes turns complex merchant data into clear reason codes—the specific drivers behind churn risk—so teams can act fast and accurately. Common drivers span:
- Internal factors like agent performance, pricing competitiveness, product issues, and service experience.
- External factors like seasonality, economic pressure, and cashflow shifts.
This is what “AI” should do: not just flag risk, but translate risk into understandable causes and usable next steps.
Archie doesn’t just see risk—he sees what to do next
Once Archimedes identifies what’s driving the risk, it can recommend the most effective action-because the right action depends on the right diagnosis.
A seasonal dip doesn’t get solved the same way a pricing misalignment does. And a service experience problem requires a different playbook than macroeconomic headwinds.
That’s why reasons lead to better outcomes: they prevent misfires-wasted outreach, wrong offers, unnecessary concessions, and late interventions.
What “reasons → actions → results” looks like in the real world
Archimedes flags merchant at risk, provides a reason, and recommends a clear action-typically starting with direct outreach.
For example, one merchant’s profile shows:
- Risk Level: High
- Reason: Seasonality
- Detailed Reason: A predictable pattern of volume peaking and dipping across months, aligning with seasonal fluctuations rather than pricing/product/service issues
- Suggested Action: Call (to discuss support through slower season and plan for the next peak)
Across multiple examples, the pattern is consistent: risk identified → reason provided → suggestion made → action taken → merchant saved. That’s the real advantage: your team doesn’t start from scratch. They start from clarity.
Why this produces “industry-best” AI outcomes
The best solutions don’t stop at “what will happen.” They also answer:
- Why it’s happening
- What to do about it
- How to prioritize effort across thousands of accounts
- How to improve decisions over time
The reasons and why makes Archimedes into a decision engine that your team can trust, act on, and explain internally (and to merchants) with confidence.
Bottom line
When you understand the reasons behind a merchant’s behavior, you don’t just react-you lead. And when your team leads with insight, the actions get smarter, the conversations get better, and the results follow.
That’s why Archimedes doesn’t just predict churn.
It helps you prevent it-by showing you the “why.”
Want to see how Arcum can help you reduce churn and drive retention? Let’s talk.
