Privacy Policy

Arcum ("Arcum," "we," "us," or "our") operates the www.arcum.ai website (the "Site") and the platform available at app.arcum.ai (the "Platform," collectively referred to with the Site as the "Services"). This Privacy Policy applies to your use of the Services.

This Privacy Policy describes the types of information that we may collect or you may provide when you use the Services. This Privacy Policy also describes our practices for collecting, using, disclosing, and maintaining such information. When we use the term "personal information," we mean information that can be used to identify a particular individual (directly or indirectly).

This Privacy Policy does not alter the terms of any other agreement that you may have with us. Your use of the Services constitutes your acceptance of this Privacy Policy. IF YOU DO NOT AGREE WITH OUR POLICIES AND PRACTICES, PLEASE STOP USING THE SERVICES.

Personal Information We Collect

“Personal information” is data that can be used to uniquely identify or contact a single person. We collect this information for registered users of the Platform (whether paid subscribers or unpaid users of the Platform) and for visitors who use the Site to inquire about our services.

We collect information that you voluntarily provide via the Services. While using the Services, you may choose to complete one of our webforms and provide us with certain personal information such as your name, email address, phone number, company name, and any other information you may choose to provide.

If you register for an account on the Platform, we collect your name, email address, company name, and company title. If you are a subscriber to the Platform, our third-party payment processors will collect payment information (including payment method and billing information) to process your subscription. This payment information is not shared with Arcum.

When you interact with us through various social media channels (e.g., liking us on Facebook or following us on LinkedIn), we may collect information including your email address, location, and other profile information depending on your privacy settings. You should always review and adjust your privacy settings on third-party websites and services before linking or connecting them to our Services.

Information We Receive from Third Parties

We may receive information about you (including personal information) from third parties. For example, if you opt-in to receive information from us on another website, that site may provide us with your email address and other details. We may combine this information with data we collect directly through the Services. In such cases, we apply this Privacy Policy to all combined data.

Automatic Data Collection

Whenever you visit or interact with the Services, we and our service providers may use technologies that automatically collect information about how the Site is accessed and used ("log files"). Log files may include your IP address, browser type, ISP, device identifiers, operating system, click path, and usage data. This helps us manage, improve, and customize the Services.

Technologies used may include cookies, analytics software (e.g., Google Analytics, Pendo, Userback), and pixel tags. Cookies may be set by Arcum (first-party cookies) or by third parties (third-party cookies). Third-party cookies allow features such as analytics and advertising. You may disable cookies in your browser settings, but some features may not function as intended.

To learn more about opting out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout

How We Use Information

We use personal information for various business purposes, including:

Responding to questions or requests
Providing and improving the Services
Communicating with you about the Services
Sending marketing communications (subject to your preferences)
Managing billing, account, and administrative matters
Sharing aggregated, de-identified statistics with partners
Enforcing terms, conditions, and policies
Complying with legal obligations
Preventing security issues, abuse, or fraud

We may also post customer testimonials (with consent) that may contain personal information.

Information We Share

We may share your information with:

Service providers (e.g., hosting, analytics, payment processors)
Affiliates and trusted business partners who assist with operations
Professional advisors (e.g., lawyers, accountants)
Successors in the event of a merger, acquisition, or sale
Law enforcement or regulators when legally required

We require third parties who process your information on our behalf to do so under obligations consistent with this Privacy Policy.

Data Retention

We retain your personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements, or until you request deletion.

Do Not Track & Third-Party Tracking

At this time, our Services do not respond to browser "Do Not Track" signals. However, we honor Global Privacy Control (GPC) signals as required by applicable law. Third parties (such as analytics providers) may still collect data about your online activity beyond our control.

Security

We use commercially reasonable measures—including encryption, access controls, and regular monitoring—to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Social Media Features

The Site may include social media features (e.g., Facebook Like button). These may collect your IP address, set cookies, and track interactions. Your interactions are governed by the privacy policies of the providers.

Your Choices

Access, Correction, Deletion: You may request to correct, update, or delete your information by emailing info@arcum.ai
Unsubscribe: You may opt out of marketing emails by using the unsubscribe link provided. We may still contact you regarding business-related matters.
Cookies/Advertising: You can opt out of targeted advertising by visiting https://optout.aboutads.info/ or https://thenai.org/how-to-opt-out/

Third-Party Links

The Site may link to external websites not controlled by Arcum. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

Children

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Users under 18 should only use the Services with parental supervision. If we learn we have collected data from children under 13, we will delete it promptly.

International Users

Our Services are intended for individuals in the United States. If you access the Services from outside the U.S., you do so at your own risk and consent to the transfer of your information to the United States.

Your State Privacy Rights

Certain states (e.g., California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon) provide residents with rights regarding personal information, including rights to access, delete, correct, and opt out of the sale or sharing of personal information. If you are a resident of one of these states, you may exercise your rights by contacting info@arcum.ai

Arcum does not sell personal information as defined under state privacy laws.

Changes to Privacy Policy

We may update this Privacy Policy periodically. Material changes will be posted here with an updated effective date. Your continued use of the Services after changes are posted constitutes your acceptance.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: info@arcum.ai
Mail: Arcum, Attn: Legal, 3423 Piedmont Rd NE, Suite 500, Atlanta, GA 30305